We’re thrilled to announce that global lingerie, clothing, and beauty brand, Victoria’s Secret, is set to open a brand-new standalone store at Derbion this summer!
Spanning an impressive 5,712 sq.ft, the new store will showcase a wider range of the brand’s signature luxurious lingerie, sleepwear, and beauty products, as it moves from its current location inside Next to its own dedicated space.
This exciting new store will feature Victoria’s Secret’s full product line, including bras, lingerie, sleepwear, swimwear, and the brand’s iconic fragrance collection. Shoppers will also enjoy access to PINK, the brand’s popular sister line, and complimentary fittings with expert in-store Bra Fit Specialists.
Beth McDonald, Managing Director at Derbion, commented: “Victoria’s Secret is an iconic brand that we know our customers love, so we’re delighted to announce that they have chosen to open a new standalone store at Derbion.
“The arrival of Victoria’s Secret highlights the strength of our leasing strategy, which continues to attract and retain big-name brands that draw shoppers from all over the region. And this is just the beginning – there’s plenty more to come in fashion and beyond throughout 2025!”
Nicola Reeve, Head of Retail at Victoria’s Secret, added: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion.
“Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations. This new space at Derbion will allow us to serve more of our customers from across the East Midlands as well as draw in new visitors.”
Work to transform the new location will begin this spring, with doors set to open in summer. To celebrate the launch, Victoria’s Secret will host a series of exclusive in-store events and activities, with more details coming soon.
Stay tuned for updates as we get ready to welcome this glamorous new addition to Derbion!