Exciting news for fashion lovers! British menswear brand LUKE 1977 is gearing up to open a brand-new store at Derbion this April. Known for its distinctive blend of streetwear and sharp tailoring, LUKE 1977 is a must-visit for anyone looking to elevate their wardrobe with stylish, high-quality pieces.

Spanning 1,200 sq ft, the new store, located on Level 2, will showcase LUKE 1977’s extensive menswear collection, featuring everything from casual leisurewear to standout statement pieces. Whether you’re after everyday essentials or a bold new look, LUKE 1977 promises to have something for every style-conscious shopper.

Founded in 2001 by Midlands-born designer Luke Roper, LUKE 1977 has made a name for itself with its unique approach to British fashion. Instantly recognisable by its iconic lion crest, the brand has built a strong following among fashion enthusiasts, celebrities, musicians, and athletes alike.

The transformation of LUKE 1977’s new space at Derbion is already underway, with doors set to open in just a few weeks. The store will join Derbion’s ever-expanding selection of premium menswear brands, including Tommy Hilfiger, Boss, and Castore.

Beth McDonald, Managing Director of Derbion, commented: “We’re thrilled to be enhancing our menswear offering with the arrival of LUKE 1977, as we are continually committed to adding new and exciting brands to our line-up for our visitors.

“LUKE 1977 is a fantastic, much-loved brand, and we are confident the new store at Derbion will be a real draw for shoppers across the region when it opens next month.”

We’re thrilled to announce the opening of our 16th LUKE 1977 store in Derbion. This new location offers the perfect opportunity to experience our latest collection firsthand, feel the quality of our newest fabric innovations, and explore exclusive in-store pieces.

At LUKE 1977, we’re committed to quality, innovation, and cutting-edge design, and this store brings the full brand experience to you. We can’t wait to welcome you in!

Stay tuned for more updates as we count down to the grand opening, and get ready to refresh your wardrobe with the latest looks from LUKE 1977, right here at Derbion!